I’m an Experience Design leader focused on context-driven, research based design for applications and services. I specialize in creating User-Centric Designs (UCD) that work on multiple mediums and form factors. My designs are guided by human-centered research, interaction design thinking, and a strong visual aesthetic.
I excel at the intersection of business strategy, collaboration, and design. With over 15 years of experience in UX and web space, I have developed a flair for intuitive solutions to complex problems that address the business needs and respond with empathy to the needs of real people and real users.
I excel at the intersection of business strategy, collaboration, and design. With over 15 years of experience in UX and web space, I have developed a flair for intuitive solutions to complex problems that address the business needs and respond with empathy to the needs of real people and real users.
ABOUT ME
Humanizing Design and Creativity in Technology
DISCOVER
The discovery phase is one of most exciting. Taking time to research is an essential starting point for all my projects.
Research involves discovering who’s the real user? Insights gleaned from observing and talking with stakeholders and end users. Understanding what will truly differentiate product, process and service concepts.
Research involves discovering who’s the real user? Insights gleaned from observing and talking with stakeholders and end users. Understanding what will truly differentiate product, process and service concepts.
Methods/Tools/Deliverables:
• Customer research and observation
• Comptetive analysis
• Stakeholder interviews
• Who, Why, What statements
• Customer research and observation
• Comptetive analysis
• Stakeholder interviews
• Who, Why, What statements
DEFINE
After spending time understanding the problem the tough work of synthesizing and sense-making begins
During this time I use the insights from the discover phase to guide the the work and draw boundaries and put structure. Regular checkpoints to share findings with the team is critical at this stage
During this time I use the insights from the discover phase to guide the the work and draw boundaries and put structure. Regular checkpoints to share findings with the team is critical at this stage
Methods/Tools/Deliverables:
• Need statements
• Empathy maps
• Personas
• Scenarios
• Journey maps
• Need statements
• Empathy maps
• Personas
• Scenarios
• Journey maps
DESIGN
The design phase is a time to explore and remix ideas into divergent frameworks to find the best solutions for our customers.
Once I have the basic framework defined I can start the narrowing phase. This is where I decide on interactions and patterns to leverage.
Once I have the basic framework defined I can start the narrowing phase. This is where I decide on interactions and patterns to leverage.
Methods/Tools/ Deliverables:
• Sketch/Figma
• Invision
• Adobe CC
• Axure
• Sketch/Figma
• Invision
• Adobe CC
• Axure
DELIVER
This phase involves lo and hi fidelity mockups. Also in this phase it is time to work closely with the development team to ensure that designs are well structured and in alignment with the systems and backend frameworks.
Iterative progressive refinement is the key to ensure designs are delivered right.
Iterative progressive refinement is the key to ensure designs are delivered right.
Methods/Tools/Deliverables:
• Sketch
• Zeplin
• Jira
• Invision
• Sketch
• Zeplin
• Jira
• Invision
DESIGN METHODOLOGY
DAY-TO-DAY TASKS
Tasks mentioned below help me create a new product or experience, fire my imagination for the “next generation” of an existing product or improve a core internal business process.
Framing the Opportunity
Defining the new concept
Creating prototypes
Exploring ideas and options
Understanding the User
Validating with users